blizzard entertainment

Reading Between The Lines: The LA Times Interview with Mike Ybarra

This week, the headline on most gaming sites was that Blizzard had recommitted to a Blizzcon in-person event for 2023. However, that tidbit fell out of a… Read more “Reading Between The Lines: The LA Times Interview with Mike Ybarra”

Today the pre-orders for the next WoW expansion went up, with a bold declaration – that the expansion will be launched and running by December 31st, 2022.… Read more “World of Warcraft Dragonflight Is Launching This Year (Question Mark)”

Diablo Immortal is an albatross around the metaphorical neck of Blizzard Entertainment. The game’s announcement, as the marquee announcement at Blizzcon 2018, lives in infamy. The game… Read more “Diablo Immortal, The Blizzard Legacy, Monetization, and How We Discuss Addiction”

The Dragonflight expansion announcement last month was…odd. It was weird because of a confluence of factors – COVID-19 delays to Shadowlands’ entire content pipeline, how late it… Read more “What If Being Good Isn’t Enough? Dragonflight and the Looming Specter Of Activision-Blizzard News”

Over the last few months, I’ve written quite a bit about becoming disenchanted with World of Warcraft (generating an Eternal Crystal in the process). The game was… Read more “The Thing I Want Most in The World of Warcraft 10.0 Reveal Event”

(Editing note: this post is long, and will be the first of a three part series looking at WoW analytically in light of the coming conclusion of… Read more “Is The World of Warcraft Community, Like, Okay?”

I was in the middle of a whole other draft post, but wow, this needs to be addressed. Today, Blizzard announced that in patch 9.2.5 (an update… Read more “Cross-Faction Gameplay In WoW Is Real and Coming Soon (TM)”

To say that WoW is in a decline right now would be an understatement to some, an overstatement to others, and yet, it feels generally well agreed-upon.… Read more “A Treatise On World of Warcraft In 2021”

So the next patch for WoW, 9.2 – Eternity’s End – was just announced via a pre-recorded 11 minute video, which you can watch below if you… Read more “Eternity’s End Announced, What Happens From Here”

The ABK situation has been a little slower to unfold than I think many of us believed it would be back in July. Just in time for… Read more “The Ongoing Saga of Workplace Culture at Activision-Blizzard”